I just purchased an EOS lip balm at my ULTA and bought the summer fruit one. It is refreshingly good smelling, yes like fruit, and it goes on smoothly. To be honest, my lips are very very chapped ALL THE TIME and I tried this today about 2 and a half hours ago and my lips are still moisturized. That's a really good thing :) I love the smell and it is very nice product case, cute to look at. Definitely would purchase again and try some other flavors.